SaraNasser
Founder of MAZAYA · B2B SaaS Pioneer · Loyalty & VIP Systems Engineer
I build friction-free digital ecosystems that capture customer engagement and scale retention, allowing brands to launch premium loyalty passes directly into native mobile wallets. Let's build together.
About Photo
Experience
Frictionless Loyalty
Elevated Customer Retention
I founded MAZAYA with a simple observation: traditional mobile applications introduce massive friction. Customers resist downloading a custom app just to collect loyalty stamps or access VIP rewards. By utilizing native mobile wallets like Apple Wallet and Google Wallet, we eliminate this friction entirely, boosting client registrations by up to 4x.
As the Chief Architect, my focus has been to engineer a highly scalable, enterprise-ready multi-tenant SaaS platform. With strict logical tenant isolation and optimized PassKit engines, we allow merchant owners to seamlessly deploy, configure, and manage dozens of physical branches from one master corporate console.
Today, the MAZAYA ecosystem powers loyalty programs for top brands, facilitating hundreds of thousands of transactions, dispatching trigger-based push alerts directly to customer lock screens, and delivering under 2-second scan speeds at checkout points.
Our Core Technologies
A unified suite of digital wallet products engineered to deliver high-performance, app-less customer loyalty at scale.
The high-throughput engine that dynamically synthesizes digital passes for Apple Wallet and Google Wallet. Handles push triggers, custom templates, and real-time point ledger syncing.
The central dashboard that lets brands organize multi-branch operations, design pass blueprints, configure VIP tier systems, and analyze customer visit metrics.
A native iOS and Android application built for storefront staff. Enables quick checkout scanning of customer wallet passes to credit points and authorize rewards in under 2 seconds.
An AI-powered notification companion that drafts contextual lock screen campaigns, automates win-back messaging to inactive members, and auto-segments user tiers.
Enterprise Solutions
High-performance loyalty systems implementation and consulting — from architecture to POS integration.
Loyalty Architecture
Designing custom digital card blueprints, gamified VIP tier journeys (Bronze to Platinum), and points schemas that incentivize long-term customer engagement.
REST API & POS Sync
Integrating MAZAYA's developer webhooks and REST-based points ledger operations directly into your physical storefront POS terminals and ERP setups.
Secure Logical Isolation
Structuring robust merchant databases with strict tenant_id partitioning, ensuring your customer records and branch operations remain securely isolated.
Lockscreen Engagement
Setting up rule-based push automation triggers to dispatch real-time special campaigns and welcome alerts directly onto customer screens via native mobile wallets.
Performance Analytics
Configuring unified corporate panels to evaluate scanning speed, cashier performance, customer visit trends, and campaign conversions across multiple branches.
VIP Retention Strategy
Analyzing historical visit profiles and transaction data to build automated win-back triggers for inactive users, maximizing customer life-time value.
Selected Work
Brew & Co Wallet Pass
Pass Systems · Apple & Google WalletMulti-Branch Dashboard
Enterprise · Multi-TenantStripe Metered Billing
Integrations · Payments SyncCashier QR Scanner App
Pass Systems · React NativePOS Webhook Registry
Integrations · POS API SyncZAYA AI Campaign Suite
Enterprise · AI AutomationWhat People Say
Let's Build Together
Whether you're looking to partner, invest, seek advisory, or just have an intelligent conversation about your next move — I'm all ears.
Reach out directly
I review every message personally. Response time is typically within 48 hours. For urgent matters, WhatsApp is fastest.
New York, NY 10007, USA
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